Build a customer focused backlog with Easy Agile User Story Maps

Build a customer focused backlog with Easy Agile User Story Maps

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Total Play Time: 24 min

In this series, we explore how your agile software development team can use ‘agile user story mapping’ to create and maintain a customer focused backlog. We explore:

  • what a story map is & the benefits of story mapping
  • using personas and user stories to clarify customer opportunities
  • creating a story map in Jira
  • running your first story mapping session


Product managers, Scrum Masters, Agile coaches, Agile team members, User Experience (UX) designers. An understanding of agile software development practices such as Scrum and/or Kanban is recommended.




  • Why user story mapping? (6 minutes)
  • Using personas to identify your customer profile (5 minutes)
  • Writing good user stories in agile software development (5 minutes)
  • Setting up your user story map in Jira (4 minutes)
  • How to use your User Story Map for sprint planning and backlog grooming (6 minutes)
  • How to make user story mapping successful with your teams (4 minutes)


  • Why user story mapping is effective and the benefits to the team and organisation
  • How user story mapping encourages teams to be customer-focused
  • Incorporate customer personas into user story maps
  • Set up a user story map in Jira using Easy Agile User Story Maps
  • Conduct a user story mapping session and share the outputs with your team
  • Run backlog grooming using your user story map


There is an issue specific to the latest version of Google Chrome (66.0.3359.170) that prevents audio from playing in eLearning modules. This is caused by a policy enforced by Google on the Chrome web browser; further information can be found in this article. To work around this issue, you may do the following: