I use JIRA for business projects
My team and I use JIRA to manage some of our non-technical team work. We use it for things like new hire on-boarding in HR; our legal team uses it for contract management. And our marketing team uses it to manage their work. We use all the basic JIRA features, like projects, boards and issues. Each of us has issues that we are assigned and work on. We use the board to see our project status all the time. We love using the reports to see at a quick glance how our work is progressing or the results of a completed project.